We've made it our family business to supply folks (like you) with unique furnishings that fit homes where memories are made; & like these memories, our handcrafted furniture & decor is made to last. We emphasize creative innovation in interior design, cabinet design, & custom furniture. Our goal is to help you create spaces that are warm, inviting, & fit your unique style.

I've been working with the folks at Roughing It In Style now for almost 10 years. All products are high quality and usually unique enough that you're not going to see the same thing in every other home store you visit.

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About Us Report

Roughing It In Style was founded in 1997 with a clear vision. Our family business helps people (like you) find the type of unique rustic furniture & accessories that fit homes where memories are made. Just like these memories, our furniture, lighting, cabinets, and decor are built to last. We place a strong emphasis on creative innovation through interior design, kitchen planning, & custom furniture creation. Our goal is to help you create spaces that are warm, inviting, and (most of all) fit your unique style.

Harshaw, WI Report

Our flagship showroom is located at "The Gateway" to the Northwoods in Harshaw, WI. (10 Miles South of Minocqua) This was a building expressly designed to showcase all that Roughing It In Style has to offer. We have over 15,000 SQFT of showroom filled with furniture, artwork, lighting, barnwood cabinets, and decor from over 500 different vendors.

Interior Design Services Report

We've found our inspiration & purpose designing spaces that blend the way our clients live with the style & environment they've always envisioned. It starts with a creative openness that our designers truly embody. We listen to our client's needs & lend our eye & experience to every project (no matter how big or small).

Our Design Team Report

A lifelong artist, Jenni got her start in designing as a retail window and display designer, expanding into interiors as she grew her skills and experience. She enjoys using her creativity to create visually satisfying, "make you feel good" interiors that bring beauty into people's lives. A lover of Bohemian, rustic, arts-and-crafts/art nouveau, and nature-inspired design, she excels at playing with colors, patterns, and textures in her work. Away from the design studio, you'll find Jenni enjoying the great outdoors with her husband, tent camping, mountain biking, and paddle boarding.

Amy K.

Jun 23, 2022

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Beautiful furniture and we really appreciated Kaitlyn's service. We were at four different furniture stores the day we met her. She has the perfect balance of being helpful but not pushy! Can't wait for our furniture!

Julie Glynn

Dec 28, 2021

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Dee Dee is wonderful to work with. Entire staff are friendly. We are long time customers and have never been disappointed. Highly recommend.

Jeff Grimm

Oct 31, 2021

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We've bought various items there over the years. Recently we bought a couch that had two Electric recliners and one of them wasn't working correctly. We stopped by and they ordered the parts and came out and fixed it in a timely fashion. I appreciate working with them

Tracy Vandermeuse

Oct 06, 2021

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Very very expensive. I seen other products at different places a whole lot less.

Dan Seda

Sep 20, 2021

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Laura was great helping with decorating ideas and they have great selection of furniture

Travis Frakes

Sep 13, 2021

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Nothing but great things to say about Roughing It In Style. Ally was very informative and super helpful during the whole purchasing experience. Gonna go back for all my stylish furniture needs!

Paul R.

Aug 28, 2021

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Jenni and Laura and the Roughin it team were truly amazing! We needed to sell our Lakehouse quickly and needed it staged. They designed the layout and then made everything perfect upon delivery. They made artistic choices that made our home really special. They listened to what we wanted and exceeded our expectations. We are so happy!

Bret Achtenhagen Work Account

Jul 05, 2021

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We purchased several pieces of furniture in 2018 and we are back for more. We are working with Jenni and she has been spectacular. My favorite part are her regular updates on the progress of our custom table. High quality furniture, and excellent customer service! We will keep shopping at Roughing It In Style.

Lori Warren

Jun 06, 2021

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Shop with confidence! Beautiful selection and exceptional customer service by Jenni, Eric, and the delivery team!

Susan Fullmer

Apr 11, 2021

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Beautiful one of a kind furniture with one of a kind assistance from everyone in the store. We love Roughing It In Style! Mike and Susan

Barnie Kurth

Mar 27, 2021

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We have been going to Roughing It In Style in Fort Collins, CO for many years and it gets better every time we visit. The people are amazing - always super helpful and fun to visit with. Stop in and see the high quality furniture and home decor - you will love it too!

Donna Wienold

Mar 14, 2021

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My absolute favorite furniture store in the Northwoods. The furniture is of top quality and great for any Northwoods home or cabins We have been buying from them for years customer service is amazing. We have always dealt with DeeDee she has such great ideas and always goes out of her way to find what we need and get it to us on time. Delivery guys have always done an excellent job.

Don't forget to stop in the back discount room for some great buys. Great artwork and jewelry. Plan to spend some time there in amazement of the beautiful furniture and custom pieces.

Greta Herrmann Kock

Jan 18, 2021

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This is one of my favorite "up north"/northwoods store! So many quality items that fit perfectly into our northwoods cabin! And, Dee Dee was wonderful to work with. She was friendly, patient, had great ideas, helpful and took the time to listen to me on what my style was, budget, etc.